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I believe that good design is much more than simply developing a beautiful aesthetic, it's
about solving a problem that clearly communicates the answer. That answer can come from
anyone, any discipline, or any level. I believe that good ideas don’t understand disciplines or
titles and that you don’t have to be a prima donna creative to produce good work. I am a
very strong advocate in partnering with everyone on the team – Account, Delivery, Technology,
Planning – to help us get there, collectively, as a team.
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There are many creatives who can make beautiful work but few who can make it strategic at the same time .
Making it shiny and pretty is the price of entry, making the work work intelligent is the differentiator
and that’s what I bring. My background is in design but my strength, the area where I have the greatest
effect, is the strategy behind the creative. See how my experience has positioned me to help big brands
implement platforms to communicate from.
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In order to get great creative it has to be beautiful and it has to be intelligent but to achieve
both you have to know how to set up the right environment. I work individually with those on my
team to ensure that they have the support, remit and tools to push the work to the best of their
abilities. But support has to go beyond just management of the work, it requires mentorship as well.
There’s a stark difference between managing and mentoring and I take great pride in my team experiencing
that difference.
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They’re a company that makes everything from plasma televisions to appliances and they needed
a digital footprint that captured not only what they offered in terms of product but something that
communicated the ingenuity of a mind at play -
the essence of their brand.
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It’s ‘girl-ly’. All of the drinks are sweet. It’s a white bottle. It’s something you drink on vacation only. These are
the main challenges we posed to Malibu. We advised them to own their weaknesses and
harness them as strengths because the competition can’t
compete with you if you do.
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People don’t stop living nor do they stop planning for the life they intend to live.
It’s about maintaining the quality of life you’ve grown accustomed to and
achieving your life goals, whatever they are.
We determined that the entire concept of “retirement” is defunct. Our challenge was to differentiate
the Brand.
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Just before the summer of 2006, Organic helped launch Bank of America’s
“No Fee Mortgage Plus”
product in key national markets. The site won critical acclaim by Forrester for user experience
as well as winner of the “Web Marketing Award” for best in category.
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Prior to Bank of America finding itself at the epicenter of the financial crisis,
it had undergone a strategic shift in marketing its services: No longer would they
be a ‘top down’ marketer and push product at every turn but one that took the time to
educate the customer on what they need.
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AT&T came to us with the desire to bolster their Small Business experience and boost sales for their sagging land line
offering. We came back to them with one thought: Partnership. Be a partner to your customers .
As much as possible, become their destination for answers to their questions.
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A corporate timeline that illustrates GE’s slogan “Imagination At Work”.
The timeline illustrates over
120 years of innovations ranging from the lightbulb to aircraft engines. The timeline includes photographs,
advertising multimedia, and company history.
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The network that keeps Meredith Baxter Birney in business was looking to
revamp their brand to become more then an
entertainment channel on TV, they wanted to become a lifestyle brand.
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The Tower at One Bryant Park in New York is one of the greenest buildings in the world.
It boasts many features such as gray water collection and re-use, translucent material
to allow natural light to flow to the inner most portion of each floor. See how we
brought the building to life online.
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The Nextel Admin tool allows it's clientele to manage their
account, address book, appointments, and calendars online. Powerful utilities allow businesses to sync accounts
so that scheduled meetings and events are never missed.
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MTV's digital music service and player
provide music aficionados access to over 1 million artists from MTV, VH1, and CMT providing
new and inventive ways to allow users to listen and discover new music.
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When Heineken launched their Beertender product with Krups, they wanted a destination
that users could flock to that would enhance their experience. In building Club Beertender,
owners can purchase enhanced products and official Heineken gear.
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We partnered with the Bank to amplify
their in-branch network to become a broadcast channel.
At first the work was a series of one-offs strung together but over time we integrated this channel to deliver and
support the aspirations of the brand.
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That's me, the small one - I'm advanced;-)
It begins with truly enjoying the work and having fun while doing it.
Creativity isn't a 'state' or 'mode' that you simply turn on and off,
it's a way of thinking, seeing, and observing the world around you and
drawing from these experiences. I spend a lot of my personal time designing,
drawing, building, reading, and playing with new techniques and technologies
to keep abreast of the latest trends and tendencies.
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I’ve touched a wide array of brands: Merrill Lynch, Malibu Rum, GE, MTV, Nextel,
Barnes & Noble, The NFL, Visa, Motorola, Heineken, Dannon,
Ubisoft Entertainment, Bank of America, Gore, Mastercard, and Major League Soccer.
You can download a copy of my resume here. References will be furnished upon request.
If you're looking for someone like me then by all means let's talk.
There's a variety of ways you can get in touch with me start be emailing me: chris.stauch@gmail
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